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How much money are missed calls costing your shop?

Plug in your call volume, average job value, and pickup rate — see exactly how much revenue is leaving the building every week.

Adjust to match your shop.

Industry average for a 4-tech crew is 60-120.

%

Most shops without an AI receptionist sit at 40-65%.

$

Plumbing $250-$600 · HVAC $400-$1200 · Electrical $300-$900.

%

Across trades the median is 30–40%.

What it adds up to.

  • Missed calls / week 32
  • Lost revenue / week $4,256
  • Lost revenue / year $221,312

    Strong ROI for an AI receptionist — likely 30x in the first year.

  • Recoverable with RingDesk (95% pickup) $193,648
Stop the leak — start trial

Run the math on a shop like yours.

Tap a profile — the calc above updates instantly.

How the math works.

The chart updates with every input you change. Left side is the leak you have today. Right side is the same shape damped to the 95% pickup rate RingDesk hits in production.

Currently showing Your inputs (custom)
Without RingDesk weekly impact
Lost revenue / year $221,312 Compounding every week the line stays the way it is.
With RingDesk weekly impact · same y-scale
Same metric · with 95% pickup $11,066 What survives after RingDesk catches every ring.
LIVE WITH YOUR INPUTS · UPDATES ON EVERY KEYSTROKE OR PRESET LOAD
Without RingDesk · current state
With RingDesk · 95% pickup, 24/7 coverage
Both panels share the same y-axis (bad-side peak)
  1. 01

    Missed calls per week = total calls × (1 − pickup rate).

  2. 02

    Lost revenue per week = missed calls × close rate × average job value.

  3. 03

    Annual = weekly × 52 (no seasonality adjustment).

  4. 04

    Recoverable assumes RingDesk reaches a 95% pickup rate, which matches our trial cohort median.

Common questions.

Q.

Why does pickup rate matter so much?

A.

Most service-business buyers call three to five competitors when their faucet leaks or their AC dies. The first shop to actually pick up wins the work 70% of the time. Pickup rate is the most important number in your business.

Q.

I'm a one-person operation — does this still apply?

A.

Especially. Solo operators usually pick up 30-50% of inbound calls because they're on jobs all day. The math says even five missed calls a week costs more than a full-time receptionist.

Q.

Is the close rate realistic?

A.

30-40% is the trade median for warm inbound calls (someone who actively dialed your number). Marketing-sourced leads convert at 5-15%. We default to 35% for inbound.